Free Digital Marketing Concept and Digital Marketing Terms
Basic Digital
Marketing Concept and Digital Marketing Terms
What is Digital marketing?
Digital Marketing –
Digital means device like mobile, desktop, laptop, tablet etc. and Marketing
means Promotion of any services or products.
In Simple Word, Digital Marketing is a marketing which is
done through devices by Internet to promote the services and products of any
company in Search Engine (Google, Yahoo, Bing etc.)
Through Digital Marketing, We can achieve the ranking on
Google search Engine.
Basic Terms for
Digital Marketing –
- SEO – Search Engine Optimization
- SMO – Social Media Optimization
- PPC – Pay per Click
- SEM – Search Engine Marketing
- SMM – Social Media Marketing
- Inbound Marketing
- Outbound Marketing
Let’s talk about
Basic Terms
1 - SEO – Search Engine
Optimization – SEO is a free technique through which we can get the organic
traffic and ranking on the Search Engine (Google) through digital devices. We
promote the targeted Keywords of any services or products in the search engine.
The traffic comes from search engine by organic search (not
paid) is called Organic Traffic.
Note – The traffic
comes from paid ads on Google (Search Engine) is called Paid Traffic.
2 - SMO – Social
Media Optimization – SMO is a technique through which we can generate the
traffic, lead, brand awareness of any product or services through digital
devices by social media like Facebook, LinkedIn, Twitter, Google Plus, YouTube,
and Pinterest, etc.
3 - PPC – Pay per
Click - PPC is a technique in which we have to pay money to search engine
for paid ads. And when someone click on the ads on search engine then charge
will deduct from search engine account for a Click. This is called Pay per
click.
Here, today we know about the Basic Digital Marketing and
their Important Term.
Hope You like my Blog. Keep Follow for Next Blog with Rest of
Digital Marketing Terms and their Brief.
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Utilizing analytics services like Google Analytics, you will be able to monitor all your client's activities, preferences and get a better insight into their behavior. Analytics enable you to build the persona of your client with the goal that you can offer them the ideal experience.
ReplyDeleteDigital Marketing Course
hey admin
ReplyDeleteBecause digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content -- such as a billboard or print ad
Regards
Anurag